3. The Cryptic Subhead. The other side of the subhead blunder coin is trying so hard to be creative and grab attention that you create something that is more confusing than compelling. These cryptic subheads can be a turnoff and lead to a bounce just as easily as the other two mistakes. The sub-header will add details to clarify the headline, and summarize the release. You can only do these two things effectively if you have written the release and the headline first. Be clear, and try to intrigue the audience. The headline is a promise of what they will learn. The sub-header is even more of a tease and enticement to get them
headline. Base the headline on the story's main idea, which should be in the lead or introduction. Don't use in the headline facts that are not in the story. Don't repeat the exact wording of the story in the headline. If a story qualifies a statement, the headline should also. Avoid ambiguity, insinuations and double meanings. Word choices
Take for example, this headline. This particular headline received well over 650000 shares and nearly 2.3m views. Why? If you carefully analyze, this headline carries all the five elements common Joschi Kuphal and some of his contacts discuss the optimal HTML semantics for a “kicker” (the little pre-heading on top of a headline, sometimes also called “eyebrow”; “Dachzeile” in German) from an accessibility perspective.
Hammer-headline definition: A larger headline above a smaller main headline; it uses just a few words in a larger font size.
Headline discourse and its genericity have traditionally been the focus of lexical- and syntactic-orientated analysis. In a departure from the purely linguistic approach, this article analyses British headline discourse from a pragmatic perspective with a view to establishing the existence of a sub-genre the rhetoric specificity of which is measured against proven pragmatic and genre analysis

2. CarBen Copy: This Man Always Looks Like 100 Bucks. Like the former, this headline makes good use of synonyms and homophones. But unlike other puns, this headline translates better on print than it does when spoken. “CarBEN copy” sounds nearly identical to “carbon copy” and since both “CarBEN” and “Carbon” work in this

Here’s an example of how to use subheadline in a sentence: Main Headline: The Benefits of Yoga for Mental Health. Subheadline: Discover how practicing yoga can improve your overall well-being and reduce stress levels. How To Use Subheading In A Sentence. A subheading is a secondary heading that appears within the body of the article.
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    • headline and subheadline example